Article Marketing Research Strategies

This article will explain article marketing research strategies and how they will help your site.

     If you’ve been around Internet marketing for any length of time, you know that article marketing is pretty hot. Article marketing is sort of like ’supply and demand’ in marketing. The point behind article marketing is to find keywords that are being searched for heavily BUT that there isn’t a lot of information available on. That means there is a heavy ‘demand’ for that information, but there is a low ’supply’ of that information available on the topic. And that is your ‘niche’. You have just identified the front of a trend and are now, once you have identified your topic, you want to create a well written article on it and sprinkle affiliate links throughout the article.

One of the better known and older affiliate portals is Clickbank. Clickbank has been around for years and is a well respected and heavily used affilate site where you can promote various products through the affiliate program, as well as sell your own products or services through the affiliate program.

There is a talent involved in this, or a skill, however you want to look at it. When doing article marketing for a specific niche, you will live or die by your keywords. The keywords are going to be what brings in the readers (traffic) and future customers from the search engines.

So where do you start in your keyword search? Well there are a couple places that provide free software. One of them happens to be Google. A lot of people overlook Google Labs. Google labs offers free tools to help you get started, all of them are free, and all are pretty easy to use. Here are my favorites and how I am using them:

Google Trends: Google trends lets you see what the popular search terms are in real time. This is telling you what are the hot search terms at any given time to give you an idea what people are interested in. Google Trends will sort of point you in the right direction for what people are looking for (the demand)

Google Suggest: After you go to Google Trends to see what the hot searches are right now, and you’ve found something that looks like a hot little niche market, next thing you need to do is come up with keywords. The idea is to come up with keywords that reference the hot trend, but dont return a lot of results. That means there are a lot of people hungry for information on the subject, but there arent that many places for them to find information on the article
(the supply).

Once you have a hot topic with relatively low return of pages, there is the basis for your niche article! Now…how do you market that article? Well, if you have your own site or blog, that would be the best place to start. There are also a couple other sites that are VERY popular with the search engines because of their SEO.
Ezinearticles The 500 lb gorilla of article submission sites. Great PR, high traffic, lots of directories. They are somewhat particular about what they accept so you cant just cut and paste or slap together a link page and think they will take it, because they wont.
GoArticles This is a pretty good site with a high PR. Very easy to use as well.
USFreeAds Another good site for people who want to write articles but maybe don’t have their own site. This site doesnt have the page rank (PR) that ezinearticles and goarticles has, so a slight adjustment will need to be made. But it is free and pretty easy.
All of these sites are free to post. These are known as ‘article dumps’. Everyone knows that content is king on the internet, but that doesnt mean that they can actually create content. So, they go to article dumps to pick up articles to populate their site. If your article gets picked up by a big site, you can wake up in the morning with a lot of affiliate money

There are more sites than just those 3, but those are the heavy hitters in article submission area.

You probably create a little more income without your own domain name if you set up a blog at blogger.com or wordpress.com. You can do this also for free. Ad google adsense and maybe a few other monetizing

When you create your article, you want to use your keywords throughout AND in the title. Also if you have a wordpress blog, you want to turn on your extended suffixes for articles so that you have the title imbeded in the link name as well.

You can post that article to your blog/site or to the ezie submission sites. My suggestion would sort of be toh..but not the exact same. You want something on the free sites that makes people want to come to your site to finish reading.

There are 2 reasons I really started to investigate this more was because of a site called Bum Marketing. I signed up for bum marketing and read through the information and found it very informative. Then I happened to be looking at stats on google analytics and noticed that this article on making money online with no money is responsible for 6% of overall traffic to this site. If you click on that link and look at the URL you’ll see that the url is juicy with pretty popular keywords and thats what brought traffic to that post from search engine queries.

Those are the basics and should get you going in the right direction. I’m doing a little more testing and I’ll post what I find later